Book Marketing Mistake #1 for Authors
I hear it daily .... "I need a someone to market my book," is what too many authors think and say. Stop it. Reframe your thinking and your marketing strategies. Whoever put that out had to be a...
View ArticleBook Marketing Myth #2 … Major Media Always Sells Tons of Books
Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure! If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just...
View ArticleAre You Sparking All the Plugs for Author Success?
Beginning with Author Branding, it starts with focus—what do you do; what do you offer. Defining and demonstrating a clear and succinct mission statement was created; creating a personal tag that...
View ArticleGetting Your Book into the Friendly Skies
Do you want your book in the airport? If you do, you need to know that Hudson News (NJ based) or The Paradies Shops (GA based) are the only players for airport book sales. Pitch it to headquarters—it’s...
View ArticleAuthor YOU Smarts: Write or Die!
Every writer, every author, hits the wall some time … sometimes, lots of times. Oh, we can bring it all on ourselves, allowing and enabling a slew of distractions to create the detour. Or, some cosmic...
View ArticleBooks … Morning, Afternoon and Evening Delight
OK … I confess … I’m a Book Addict. And I don’t plan on entering a 12-Step program to stop my beloved addiction and pleasure. The countless hours of pleasure that they have given me since I was a...
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8 Ways Self and Indie Authors Sell More Books
The typical self-published author sells less than 100 books. One Hundred Freakin’ Books! Yikes. You can’t make a living that way. You can’t cover your costs of production. What you do has become...
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Heads Up for Authors…the Flip Flop World of Publishing
Is the Publishing World Turning? Yes, yes it is … Publishing is morphing on a daily basis … If you are a new author, you’ve got publishing questions. Plenty of them. If you are an already published...
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Reclaim your creativity and create a regular writing habit—here’s the place...
I am excited to share something inspiring with you. I’ve been interviewed on a special writing series that teaches you how to break through resistance and write as you’ve never done before. It’s a...
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Hey Authors … Blogging Isn’t Going Away
One of the most common questions I get is: should I do a blog. The answer for over 10 years: yes, Yes, YES! Author smarts start with creating a blog located on your author website. It is delivered on a...
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